Nick’s Chocolate will showcase quality produce from around the world, creating premium grade, ‘melt in your mouth’, dark chocolate bites. He needed a design that reflected an earthy authenticity, the travel aspect, and the natural colours of the cocoa beans.
There is a rule amongst graphic designers (and we suspect throughout most design professions), that if you provide the client with 3 options, they will undoubtedly choose the option you like the least. Well scrap that… the team came up with 4 initial concepts each of which could stand as a hero in their own right, and each had our full backing. The final decision came down to the client, and after deliberating with friends and family, option 4 got the nod of approval.
Our team could not be happier with the outcome, and cannot wait to get stuck into the next stage of this exciting project, and assist Nick as his business gets lift-off.