But what is a suit, really? And why would you spend your hard-earned cash on a made-to-order, tailored suit by Precision? The answer to this question is what we had to communicate to Mark’s potential clients.
And the answer is: confidence.
When you put on a tailored suit, and the cut is just right, and the fabric is of beautiful quality, and the workmanship is practically perfect in every way — you get a swagger in your step, because you know you look good.
People see the swagger first; it’s the confidence that gets you noticed. The fine cut of your suit merely lends credence to the kind of man people already know you are.
Hot design tip #1: Good photography is worth the investment. Good photography wins every time. Hands-down, much of the best design work we produce has good photography in common.
“Romeo looks down the barrel of a gun at you – he looks like a million bucks. He’s taking your money, and your girl too.”
And we were very fortunate, with this job, to have a massive arsenal of awesome photography to choose from. The main challenge was picking the photo that best conveyed the confidence you’ll feel when wearing a Precision Tailors suit.
The decision came down to two contenders, in exhibit A below.
In the one on the left, our Romeo looks lovely and his suit sits perfectly; but in the image on our right, Romeo looks down the barrel of a gun at you – he looks like a million bucks. He’s taking your money, and your girl too.
You already know that the suit is perfect; it doesn’t really matter that it’s sitting slightly askew. Because the confidence he exudes is what the customer is buying.
We compiled the design with both options for our client – with beautiful typography laid in on the reverse, and a photo of Romeo with his Juliet, to win over the brides who might be shopping with him. The tailoring process was succinctly explained on the reverse of the card, with a nice, clear call to action in the footer.
And of course, our confident Romeo got the girl (or the design gig, at least).
Hats off to Kwintowski Photography for a gorgeous job well done.
If you’re in the market for a damn fine suit, and you live in Brisbane (or somewhere else in Australia), Mark at Precision can fix you up a set of gorgeous threads using some of the best quality materials available.
And if you’re in the market for some clever design, talk to the clever kids behind good marketing.