Design and code are in our DNA

We don’t do average. We do the best possible work for clients who care about their businesses. With 678 websites built since 2000, we have grown from humble beginnings to an established Brisbane design agency.

  1. Mikael’s student card and member card for Apple Brisbane Users’ Group, both from the year 1996.

    Sunshine Coast

    Self-taught, Mikael started Niche in high school, to make money through geeking out and doing design.

  2. A screenshot of Internet Explorer 5 running on Mac OS 9.3 displaying the Niche Studio website from the year 2000.

    East Brisbane

    “Freelance work took me through uni. On completion, instead of a real job, I took Niche full-time.”

  3. Mikael’s business card for Niche Studio circa 2006 overlapping a Motorola Razr phone displaying a red logo.

    Mount Gravatt East

    Nathan joined Niche on the back of some killer design skills. He has stuck around became a partner on 2009.

  4. Coorparoo

    5 staff in a home office is just too tight, we got serious, got a lease and moved to Coorparoo.

  5. Two Polaroid-style photos of signage outside the Niche Studio office in West End.

    West End

    Outgrowing our Coorparoo office we moved to office space in the old Peter’s Ice Cream factory in West End.

  6. A vehicle hubcap. The Chrysler chevron logo is in the centre, with the words “Chrysler Australia” circling it.


    From bedroom to showroom, our current home in Wynnum started life as a Chrysler dealer and is now our not-so-secret nerd pride headquarters.


nerd pride headquarters

There is a very personal connection you have with your users. It’s your responsibility to do something great with it.

Mikael Wedemeyer, Founding Partner

The stresses of running a business might have turned my hair grey but with the help of our web stuff it never will for you.

Nathan Mussig, Partner

Our digital marketing is never sleazy. It also helps to have hair this greasy.

Indy Davies, Mr Digital

This is not a mistake. Cameras are not yet advanced enough to capture just how awesome Jonah is!

Enthusiasm is excitement with inspiration, motivation, and a pinch of creativity. Stay hungry, stay foolish.

Jonah Shi, Getter of Things Done

They call me Stretch, Stretch Armstrong. I don’t know why and if I made up a story it would sound like a bit of a reach.

Michael Armstrong, Truncator of Logs

Client and User Experience Design is where she excels, so if you’ve got a problem Mel can’t solve, are you sure it’s worth solving?

Mel Nguyen, The Don

Jess is as good of a developer as she is a baker and we absolutely love her cookies!

Jess Tyerman, Ms Amazing

Oh, thanks guys. Leave me till last. It’s not like I don’t stand out! I am bloody huge (when it comes to great ideas)

Alex Barnett, The Web Whisperer


Our proudest work. See more in our folio.

  • Mikael Wedemeyer
    Person of the year
  • Niche Studio
    Visual Design
  • Niche Studio
  • Starts at 60
    Corporate Identity
  • Starts at 60
  • My Next Wine
    Mobile Advertising
  • Flood Discounts
    Charity Website
  • Container Connection
  • CoDriver

Up Next