Changing the subject


MailChimp has written a great blog post detailing an analysis of subject lines sent through it’s service. It gives insights in the types of subject lines people click on and the ones they don’t and is a pretty great read into user psychology.

These are our favourite factors

Personalising subject lines works. Using both first and last names works even better.

Personalising subject lines works. Using both first and last names works even better.

People don't love free. It makes them switch off. But a different word implying free... that does work.

People don’t love free. It makes them switch off. But a different word implying free… that does work.

Make it urgent! Implying time sensitivity increases open rates. Just maybe not say something is urgent ... when it isn't

Make it urgent! Implying time sensitivity increases open rates. Just maybe not say something is urgent … when it isn’t

Other factors that make a positive impact are:
– Announcements and Invitations
– Thank You
– Supreme Court

Negative factors:
– Reminder, Cancelled
– Words associated with charity (Helping, Fundraising, Donation)
– Sign Up, Breast Cancer, Last Chance

Making the perfect subject line

This is our attempt to combine all these factors into a perfect subject line:

URGENT INVITATION FOR MIKAEL WEDEMEYER – GET YOUR THANK YOU FREEBIE APPROVED BY THE SUPREME COURT

Will it work? The only way to know is to A-B test it and watch to profits roll in.

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